Sirius XM Radio Inc. CRM Manager/Senior Manager, Streaming & Video Engagement in New York, New York

Requisition ID


Job Title

CRM Manager/Senior Manager, Streaming & Video Engagement


New York



Type of Position


Job Description

Location: New York, NY

Position Summary:

This position is responsible for creating, managing and implementing the CRM streaming communications strategy, and associated customer-facing marketing tactics and campaigns designed to drive awareness and use of SXM's streaming services on the app, online and in home.

These efforts primarily focus on strategy and execution of subscriber communications (EM and DM). This position will be responsible for working and coordinating with Brand, Creative Services, Digital, Programming, other Marketing Depts. and Legal on the creation and approvals for assets, positioning, copy and other marketing content.

Duties and Responsibilities:

  • Gain/Demonstrate a thorough understanding of the SXM streaming platform, business strategy, product development roadmap and User Experience across devices.

  • Develop communication plans in support of streaming business objectives and technology launches (UX or feature updates).

  • Develop marketing plans and manage the development of associated assets including EM, direct mail, digital, social media and web content, use of streaming among subscribers.

  • Work with marketing analytics to improve reporting and streaming engagement metrics.

  • Identify opportunities for improvement.

Supervisory Responsibilities:

  • None.

Minimum Qualifications:

  • Bachelor's degree with a focus on marketing or related field, or equivalent, relevant experience required.

  • 4+ years of streaming audio consumer marketing experience, including at least 2 years at a Manager level. Candidates with 5+ years of Manager level experience may be considered for a Senior Manager title. Video marketing experience a plus.

  • Experience in project planning and project management required.

  • Strong reporting and analytics experience required.

  • Familiarity with streaming devices, platforms and technology and user experience highly desired.

  • Experience working cross functionally across an organization to achieve project goals.

  • Tactical experience creating/managing marketing assets, communications and digital content.

Requirements and General Skills:

  • Good public speaking and presentation skills.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Ability to project professionalism over the phone and in person.

  • Commitment to "internal client" and customer service principles.

  • Willingness to take initiative and to follow through on projects.

  • Spelling, grammar, proofreading and editing skills.

  • Creative writing ability.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Disabled.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.