Sirius XM Radio Inc. Senior Director, Consumer Insights and Research in New York, New York

Requisition ID


Job Title

Senior Director, Consumer Insights and Research


New York



Type of Position


Job Description

Location: New York, NY

Position Summary:

The Senior Director of Consumer Insights and Research will develop and execute the research project roadmap and deliver the studies on time and on budget. This individual is responsible for the management and delivery of market research studies, ongoing monitoring assignments, media analysis (both traditional and social). The individual is also responsible for other secondary research from proposal writing through final study deliverables and the day-to-day client management that the project requires. The individual must have strong research and technical expertise, project management skills and demonstrate aptitude for strategic thinking and problem solving.

Duties and Responsibilities:

  • Lead research and insights strategic roadmap development and implementation.

  • Manage end-to-end research design, execution, analysis and presentation of recommendations for studies that address ad effectiveness, programming, marketing, and key strategic objectives.

  • Develop research proposals - understand business unit's objectives, scope projects, develop appropriate methodologies to meet objectives, and pricing.

  • Lead the development of research design and testing methodology, devising questionnaires and / or moderator guides, programming studies, tab and banner plans.

  • Analyze research data and insights that meet project objectives. Present clear, concise research findings to business unit partners.

  • Select and manage secondary research vendors that perform key strategic research studies.

  • Test methodologies, attitude and usage studies, recruitment, and integration of 3 rd -party data.

Supervisory Responsibilities:

  • No direct reports to start but individual will be responsible for managing agencies and vendors as needed. Internal team resources may expand as business grows.

Minimum Qualifications:

  • Bachelor's degree (psychology or statistics related field are preferred) or equivalent, relevant experience. Master's degree preferred.

  • Requires 7+ years of experience at a market research firm / agency, research vendor, or managing consumer insights in-house; 10+ to be considered for Senior Director.

  • Experience in applying statistical design and significance testing.

  • Experience in leveraging advanced analytics in developing insights and recommendations preferred.

  • Strong proficiency in segmentation, brand positioning, messaging, brand tracking, creative concept and advertising.

Requirements and General Skills:

  • Strong qualitative and quantitative research methodology experience.

  • Experience distilling complex data into simple concepts, designing and operationalizing research projects to gain business insights, managing third party research agencies and conducting data analysis.

  • Experience using various statistical techniques such as clustering and regression analyses to improve customer segmentation practices.

  • Distinctive analytical skills, creativity, a strategic mindset and keen business acumen.

  • Desire to work in a lean entrepreneurial environment.

  • Good public speaking and presentation skills.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Ability to project professionalism over the phone and in person.

  • Commitment to "internal client" and customer service principles.

  • Willingness to take initiative and to follow through on projects.

  • Spelling, grammar, proofreading and editing skills.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Experience using data visualization tools (e.g., Tableau)

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

  • Strong proficiency in statistics analysis software (e.g., SPSS).

  • Knowledge of other research tools is a plus (e.g., Qualtrics).

Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Disabled.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.