Sirius XM Radio Inc. Senior Director, Programming Research & Data Analysis in New York, New York

Requisition ID


Job Title

Senior Director, Programming Research & Data Analysis


New York



Type of Position


Job Description

Location: New York, NY

Position Summary:

The Senior Director of Programming Research and Data Analysis will lead the development and analysis of qualitative and quantitative programming research and data analysis relative to listening habits across the SiriusXM platform. The finalist will collaborate across the organization to share key insights and assist with development of cross functional studies and data analysis.

Duties and Responsibilities:

  • Directs programming listening data and research efforts to provide intelligence on current listening behaviors in an effort to assist with driving key programming decisions.

  • Designs, operationalizes, implements, and provides "deep dive" analysis of programming survey research and quantitative analysis of data.

  • Keeps programming updated on market trends in audio listening behaviors to also assist with key programming decisions.

  • Presents programming research insights to various levels of the organization.

  • Works with key programming partners to design and present key listening metrics.

  • Manages the direction of programming research and data endeavors both in-house and with external consultants.

  • Collaborates with other members of the organization on designing cross-functional studies and data analysis.

  • Performs other duties as assigned by the Senior Vice President, Programming Operations.

Supervisory Responsibilities:

  • May have supervisory responsibilities.

Minimum Qualifications:

  • Bachelor's degree and/or equivalent, relevant experience. Advanced degree in related field preferred.

  • 10+ years of market research experience with direct experience analyzing, and reporting on data set as well as designing and presenting research studies.

  • Experience working in a media environment; ideally experience in audio/radio.

  • Experience in statistical and predictive modeling, regression analysis, and data mining preferred.

Requirements and General Skills:

  • Must be able to report data to groups with varying degrees of statistical knowledge.

  • Knowledge of methodology limitations.

  • Good public speaking and presentation skills.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Proficiency with Excel (including pivot tables), SQL, and statistical software are required.

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Disabled.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.